EXCLUSIVE: MINI Brand Experience Amsterdam
Most MotoringFile readers are in the U.S. As such, we don’t get to see some of the fun things MINI does in other countries. Let us introduce you to the MINI Brand Experience Amsterdam.Amsterdam is a big city. With a population of around 800,000 people in a city about the size of Waco, Texas, Amsterdam doesn’t have room for a huge car dealership in the heart of the city. In December, 2011 MINI opened the MINI Brand Experience store in Amsterdam. Do they sell MINIs? No, but they sell the experience and boat loads of merchandise. I had the privilege of being in Amsterdam recently and as I rounded the corner from Hotel La Boheme (Home to a wonderful house cat named Mimi who is sort of famous) I couldn’t miss the giant MINI signs in the windows.
One of the neatest things the MINI Experience in Amsterdam has are some genuine exclusives. For example, a Dutch artist created three different designs of MINI scarves available only at this location. Another artist created MINI socks with a grippy MINI lettering on the bottom.
Mehr hier:
http://www.motoringfile.com/20…and-experience-amsterdam/
