MINI Is Eliminating The “Cooper” Name In Many Of Its Cars To Simplify The Line-Up

For years the general public in many markets have mistakenly referred to MINIs as Coopers creating confusion around the distinct models like the Countryman. This confusion has led to everything from a SEO issue for the brand to lack of understanding the broader product line-up. With the 4th generation of cars, MINI is doing something about it.

The small MINI (in both electric and ICE form) will be known simply as the MINI Cooper with three different levels of performance and options; the Cooper C, Cooper S and the JCW. The Countryman and Aceman are following suit with their base models simply being called (you guessed it) the Countryman and Aceman.

MINI is Eliminating the "Cooper" Name In Many of its Cars to Simplify the Line-Up - MotoringFile

The name MINI Cooper is about to get a lot more rare. MINI is dramatically simplifying its product line-up and naming conventions. With the launch of the 4th…

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